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5 Tools To Track Your Social Media Metrics
Social media is now held to the same standard as print and broadcast in the count of essential marketing channels for businesses. As such, your social media ROI needs to contribute to your bottom line....
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A 4-Step Strategy to Improve Your Facebook Engagement
Do you ever wonder why some posts on Facebook go viral while others barely collect a dozen likes? It’s not about luck if that’s what you’re thinking! A Facebook post going viral has little to do with...
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When Social Media Missteps Go Viral | 8 Examples
Over time, we’ve all seen businesses, celebs and politicians fail epically at social media. When a campaign burns to the ground, there is always an underlying reason. For example: Humor only works on...
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How to Manage Your Social Media Marketing Like a Pro
Over the last couple of years, we’ve all seen the importance of social media skyrocket for businesses. Facebook has over 1.19 billion active users monthly. This means that if Facebook were a country,...
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2014 in Review | The Challenges, Triumphs, Headlines & Technology that...
At the end of each year, Google, Facebook, Bing, Spotify and some of the other movers and shakers of the world as we know it today release their “best of” or “top of” lists, giving us a clear picture...
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The Importance of Having a Solid Social Media Policy
Social media has become one of the most effective forms of communication for organizations in today’s fast-paced world. With social media, company managers are able to strengthen relationships with...
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4 Social Media Mistakes That Can Spell Doom for Your Business
In the last 10 years, social networks including Facebook, Twitter, Google+, LinkedIn, Instagram and Pinterest, have seen an explosion of growth, both in terms of the number of users and popularity....
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The Best Times to Post on Facebook, Twitter, Google+ & Other Top Social Media...
Whether your current sentiment towards social media leans more towards enthusiasm or trepidation, there is no denying that the number and popularity of social media sites has grown exponentially over...
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4 Tips to Improve Your Organic Reach on Facebook
When Facebook was conceptualized in 2004 as a social network aimed at connecting college students, who knew a decade later it will become the most widely used social network, connecting not only people...
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4 Facebook Best Practices to Promote Your Content
From connecting friends and family members to bridging the gap between brands and their customers, since its inception in 2004, Facebook has become a way for people to communicate and interact online....
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